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These folks better pay attention!  Paying attention has multi-faceted benefits.  When you pay attention to what you are doing, the quality of your of your work increases.  When you pay attention to the words you use in conversation your relationships are enhanced.  As a leader, when you pay attention to what your workforce does every day, you will learn to appreciate skills they may not have been hired for.  See what happens when you are appreciative of how that enriches your company.

For more on the value of paying attention visit:
The Value of Paying Attention