Is Your Business Crisis Ready with Melissa Agnes
My guest is, Melissa Agnes. Her brain is always finding ways to mitigate an issue. She understands that to build brand invincibility you must be crisis ready. She is a leading authority on crisis preparedness, reputation management and brand protection. The whole concept of being crisis ready is cultural. A culture that puts people above process and bottom line, that trains employees on how to proactively build trust, identify and assess real-time risk, and respond in a way that increases credibility in and brand equity for the organization.
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