The Importance of Authenticity at Acceleration Partners


Several years ago, I interviewed the CEO of Acceleration Partners (AP), Robert Glazer.  To Robert, authenticity is a key element to success.  They have grown exponentially since then.  Friday Forward, Robert’s inspirational musings, has grown from 17k to over 120k.  I wanted to take a look from the inside of this organization to see if what you hear is what is lived.  So, in this episode, I am talking with Dana Aigotti, who has been with the company for a year and a half.

We touch on AP’s interview process, onboarding, how the workforce is reviewed and what they call mindful transitions, which is their exit strategy.  The importance of authenticity is woven into each process.

Acceleration Partners is an award-winning affiliate marketing agency that has been recognized as a best place to work many times.  In addition, Robert has also been recognized as an authentic and successful leader

It was a lot of fun and in the end, Dana and I realized we both like real cheese with our nachos.


For more information about Dana Aigotti, Friday Forward and Acceleration Partners:

Dana on LinkedIn

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